Understanding Market Research or market research is one of the important components of marketing: to play the part of it before making any policy decisions in the field of marketing and communications. It can be defined as "the application of subjective and objective research methods", whose purpose is to gather information and analyse it. Market research is an important step. This is an important part ofdeveloping your marketing strategy. It's about gathering information to provide insights into the minds of your customers so that you understand what they want, how they collect information and where they are coming from.
Market Research this is an organized process for collecting information on the business environment before the business starts. This includes talking with customersabout work, interests and buying habits as well as listening to customer requests for products and services. It is generally divided into two types, qualitative and quantitative research. qualitative research related to the attitude and motivation of the community? market research special knowledge, and often it makes sense to work with a vendor who is skilled in market research service. Most of the execution melaluti utilities outsource the grunt work--that is, in terms of actual data collection (e.g., surveys).
Market research is about finding what makes your customers need from a product or service that you would offer later, and get a clear idea about what they want. Researching and surveying the various demographics, though, can be a daunting prospect need sufficient time and also of course need a structured approach. You may not have the time or experience to manage properly. This is the way that a particular company to gather information about their customers? the Internet has extensive information that will affect the way companies in determining their market. Most companies have done their market research through a variety of traditional methods that are retrieved for them to use it. Market research is beginning to sell. It teaches you many things about what you'll need to know to expand your offerings to the market and whether your offerings even worth developing and surviving from the large number of competition.
Market research is aimed at discovering what people want, need, or believe. It can also involve discovering how they act. Market research is used to determine how often the target audience will buy a particular item, how much they are willing to pay for it, and their overall satisfaction with it. By analyzing market research information, manufacturers and service providers of learning or education to customers and consumers so that they will believe the professionalism of your company on which to focus their resources most effectively. Market research is very important. This memberitahustrategi marketing will be done effectively in business strategy and reduce risk in decision making. Everyone should consider before making any products.
The process of marketing research:
- Step 1: Problem Definition: specify what problems would like researched and sought the solution
- Step 2: Development of an Approach to the Problem: develop approaches that can be used to solve the problem
- Step 3: Research Design Formulation: create a plan of how this research will be conducted
- Step 4: Fieldwork or Data Collection: data collection
- Step 5: Data Preparation and Analysis: the analysis of data that have been collected
- Step 6: Report Preparation and Presentation: prepare a report
Usability research marketing information:
1. Identify the target consumer. In determining a qualifying holding and consumergoals, customers and consumers surely must be viewed from two angles, that is, from the point of daya-beli and the need or desire will product will you offer to theneeds.
2. Planning product information that has been obtained from the marketing research will influence and generate decisions that will be taken by menejer marketingagainst what steps will be taken. Here menejer marketing by utilizing such information, must make a decision in the addition, subtraction and modifying elements of the product line, packaging, and even may also include trademarks.
3. Menejer marketing will take part in the determination of prices, among others, can take advantage of information on sales, prices and the prices of competitors that will be consider. With the menejer marketing knowledge can make an effective and appropriate decision in accordance with the market situation that has been in the prior survey.
4. The distribution of Many physical information about the physical distribution used by menejer marketing that is closely related to the costs that must be borne by the company. In establishing distribution channels are also important the Menejermarketing need to devise effective decisions and actions related to the cost of various alternative transportation, warehouse and processing orders.
5. Distribution channels the information generated by the marketing research conducted by means of effective management will be useful for marketing related to one of the herb marketing i.e. the setting of clear distribution channels and also not too imposing biyaya against the company. Managed using information about the structure and achievements (performance) that distribution channels.
6. Promotion of The menejer marketing requires quality information and significantin the field of promotion in one of the herb marketing. that information may be obtained based on the data collected from the sellers successfully in the field, the number of calls via telephone, and the time elapsed in activities not related to the sale.
