Business competitors are almost certainly there will always be in every aspect and type of a business. Seunik whatever your business type I think you should always be ready with the competition. As a professional businessman, you do not have to worry too much about the existence of competitors around you because the competition is a natural thing in a business.
All you need to do is to do the best and the best you can for your business. In fact, not infrequently the presence of competitors or competitors will open a lot of creative ideas or strategies that you might not previously suspected.
So to face the consumer, you as a businessman must compete in a healthy way. But if you are still not convinced in this way, you can run the technique of observation of the movement of competitors that can be a solution for you to win the competition. How to do to know the movement of business competitors? Here's the review.
1. Become a Shadow Consumer
The first technique to be able to know the movement of competitors is to become a shadow consumer (ghost shopping). The term ghost shopping is already commonly encountered in a business. This is a technique that is usually done by a management to know the performance of employees in the company in serving consumers.
In addition to monitoring the company's internal conditions, ghost shopping is also you can use to know the movement of your business competitors. All you need to do in this case is to be a shadow consumer with a focus on finding as much information as possible from a competitor. In this way, you will really know the ins and outs of your competitors and you will have a great chance to get beyond their business moves.
2. Notice the Business Competitor's Bookmarks Features
The Bookmarks feature on the competitor's website is a tool that you can use to monitor the movement of their business. Therefore you should not hesitate to bookmark their website. In this way, you will always get updated info from your competitors in the business movement.
Information about competitor companies is a valuable thing for you to be able to find a weakness gap or to maneuver business through the motion of a competitor. Important point in doing this technique, keep your identity unknown competitors.
Do not use corporate identity to bookmark competitor's website. You must use other identities that are not related to your competitors so that you are not suspected of being a spy by your competitors.
3. Do not Underestimate the Power of Social Media
In addition to bookmarking websites, to be able to know the movement of competitors business, you can follow social media accounts owned by competitors. Social media has now become the company's choice to promote business and business activities.
So when you socialize their social media accounts, you'll automatically get updated information by competitors on their social media wall or homepage. But in order to be effective, this strategy must once again be done without involving the company's identity so that you are not suspected of being a spy or a spy by competitors.
4. Create A Business Forum
The next technique to be able to know the movement of business competitors is to create a business forum. Although this will not be directly related to competitors, but you can get a lot of information related to the business world and also the movement of competitors informed by the member.
To keep in mind from this business forum is you should be able to make it as a forum that is open. Never create a forum that indicates that you want to know the movement of competitors.
This will make you even lose the image and pamor. Let the forum run by itself, maybe one day someone with his own consciousness post information about competitors that are valuable to you.
5. Engage Consumers
Hail, to be able to know the business movement of competitors is to involve consumers. The trick, you live to interview or even send an email to them related questions about the product you are marketing.
Make general and free inquiries. If you can, do not also show the identity of the company to conduct this survey. This is done so that consumers would be open to the business situation around the product you sell. When consumers mention your product or competitor's product, then that's where valuable information you can get for the development of your business and your company.
