Building customer engagement can be important in a marketing strategy. If customers feel involved in your brand, then they are likely to believe and are loyal.
But there are so many things to build a proper marketing strategy, and superior to that of a competitor.
Every day there are new ideas from marketers in promoting their products. If this marketing strategy is right, then the message in it will be able to get to the customer well, that is to attract customers to want to buy and loyal to their products.
Here are eight important things to create great marketing and promotional strategies:
1. Focus on solutions
This is what customers really look for.
If your product proves to be the solution of a big problem, half of your marketing work has been successful.
Products and services that have high demand will receive first and more frequent attention.
Give your target market what they want or what makes them interested to see. Offer something that sounds like "I'm a troubleshooter" or "I'm a quick solution", and your message will get attention.
2. Aiming at the target market
Marketing that does not reach the target will be classified as wasteful, inefficient or junk (as in "junk mail").
Marketing activities that reach the target market are quite interesting, effective and very efficient. The key is to give your target market something that interests them.
If you are a middle-aged citizen interested in classical music, the brief news about the latest music releases from the latest rock-and-roll bands will not be interesting so that the citizens are not part of your target market.
3. Use titles and subtitles
Make these titles (and subtitles) provocative, thought provoking, extreme and completely unexpected.
One of the best news I've seen - what I know gets a lot of attention - is "Things the Government Will Not Tell You About Terrorism." Another one that attracts the same attention is "7 Mistakes Banks Make Every Day."
Both will get attention and make people want to read more. So having the right copywriting skills is very important for your marketing strategy.
4. Have a very clear message
Graphics can indeed draw attention, but it's not the only tool to communicate your message. Do not let visitors only see the image on the ad!
The famous advertising expert, David Ogilvy once said, "I do not think of advertising as entertainment or an art form but as an information medium. When I write an ad, I do not want you to just tell me that I'm creative. I want you interested until you buy the product. "
You can not make other people pay attention to boring or unclear messages.
5. Try a marketing strategy through extreme messages
The reality is, extreme marketing is working. Negative things and mistakes actually get more attention from the community. Here are examples of titles or messages that get attention due to their extreme nature:
- How to Bury the Company In One WeekAll of these titles might attract attention and make you want to read because of their extreme nature.
- How to Make Ten Percent Sales More Efficient
- How to Grow Profit 0.005%
6. Use an interrelated promotion strategy
This is another way to get noticed, especially in today's popular content marketing strategies.
Simply put, information is offered as an incentive for new contacts. This "link" becomes a prospect! Set your marketing for further communication. Here are some examples of this link:
- Contact us today for free mortgage loan calculations.
- Download a free e-book recipe that uses our spices and spices.
- Stop by today for a free vase for flowers on Mother's Day.
All of these links offer something of value to potential customers interested. They all not only give a piece of attention to you but will increase your response too.
7. Make use of unusual objects, shapes, and sizes
Another thing to consider when wanting your product to be known and remembered is to create something with different sizes or have different colors or not like the general format.
This includes extreme pieces of the letter, color or message, oddly shaped and pick an unusual time to approach your target market, like talking about Christmas in the spring.
Carlsbad Brewery once dropped a fake passport on the New York City subway system to tell their target market about a new product they launched. Finding passports on the subway is really unexpected; It's not something you can see every day that Carlsbad's message gets its target market attention.
8. Answer directly "What's in it for potential customers?"
The Holiday Inn Express advertises that their motel has "number one shower head based on customer rating."
Have you ever been asked to rate a shower? Holiday Inn finds this important to their target market and communicates this message directly to them.
You can listen and read all about the features of Holiday Inn Express, but hearing about the number one shower head of this customer rating is something that all visitors want.
What are the benefits for them? A special shower. The superior shower gained attention.
Success in running a business can not be separated from the marketing strategy or promotion strategy of the company. If current marketing and promotional activities are still not producing significant results, you will be in a difficult position when competing with your competitors. Hopefully, the 8 steps above are useful and can help you win the competition!
