Whether or not a landing page will have a direct impact on the conversion or sales rate of your business.
However, building a landing page that can hypnotize a visitor to do whatever is your ultimate goal is not an easy task.
Here we try to discuss 5 steps to optimize landing page that can increase sales on your business.
The first step in creating a landing page is to set one goal.
Do you use a landing page to generate leads? Or maybe for the sale? Whatever it is, the goal must remain focused and specific.
Trying to get visitors to do more than one thing usually causes confusion and failure.
Here is an example 1 final goal of landing page:
The following are the components that are an effective landing page
Traffic from search engines is the best indicator to get quality visitors to the landing page.
Be sure to use keywords in every important element such as title tags, header tags, alternative text on images and posts in body tags.
By the end of 2014, it was reported that internet users via mobile surpassed desktop users. So make sure your landing page pages are still convenient for access through various mobile devices.
You can leverage Google Analytics to help you analyze users. It will also give you insight into how to make adjustments to get the most out of your promotional page.
However, building a landing page that can hypnotize a visitor to do whatever is your ultimate goal is not an easy task.
Here we try to discuss 5 steps to optimize landing page that can increase sales on your business.
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| Landing Page |
1. Determine the purpose of the landing page
The first step in creating a landing page is to set one goal.
Do you use a landing page to generate leads? Or maybe for the sale? Whatever it is, the goal must remain focused and specific.
Trying to get visitors to do more than one thing usually causes confusion and failure.
Here is an example 1 final goal of landing page:
- Buy your product
- Get an Email address
- Sign up for a Webinar
- Contacting you via email or phone
- Downloading.
2. Designing The main component of an effective landing page
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| Web Design |
The following are the components that are an effective landing page
- Headlines that capture attention
- Subheadline that clarify and strengthen headlines
- The body or content of the landing page that contains the benefits or solutions of a problem.
- Testimonials that are able to influence visitors to make decisions
- Call To Action (CTA) is outstanding and convenient for visitors.
3. Apply SEO Basics
Traffic from search engines is the best indicator to get quality visitors to the landing page.
Be sure to use keywords in every important element such as title tags, header tags, alternative text on images and posts in body tags.
4. Make sure the landing page is Mobile Friendly
By the end of 2014, it was reported that internet users via mobile surpassed desktop users. So make sure your landing page pages are still convenient for access through various mobile devices.
5. Use Analytics
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| Analystic |
You can leverage Google Analytics to help you analyze users. It will also give you insight into how to make adjustments to get the most out of your promotional page.
