Today the business world is growing rapidly. Not only for the upper middle class, but also has penetrated into the middle to lower class. There are so many kinds of businesses that exist in the community, ranging from business to food & beverage products, fashion, services, and others. In running a business, there are certainly many other business owned by others with the same theme with our business. And there was a business competition.
In business competition, there must be a superior party and some are left behind. We can make the competition become a booster for our business to go forward because with the competition, it will make us more challenged to prove that our business is the best. Here are 10 ways to improve our business because of competition.
1. Building Brand Strength (Brand)
Brand is the main thing for a product. With the brand then our products will be known to the public and that distinguish our products the same theme with other vendor's products. Show everyone that our brand is the best for the same product category out there. When our brand is famous, the public has been pictured about our products.
2. Giving Something Different
Having a brand, then we need a differentiating factor from other businesses. The difference between our products and the products of others. What we can offer from our products, whether the price is cheaper, quality is guaranteed, additional services, and others. Because for the community, they will choose the products that have the best quality with the price they can reach. We must have it in our product or service. What kind of service can we give to a society that other businesses can not give.
3. Focus On Target Market
Focus on the target market segment. For example we are targeting middle class society, then adjust our product according to their ability. Do not get us wrong in targeting the market, by offering products that are not in accordance with the target market.
Even worse if the product is not suitable for various circles, for example for the top of our product quality is too low, and for the bottom is too high price. This will make our products do not sell in various circles, either upper, middle or lower. Focus on one segment that we are going to, and make the segment feel comfortable using our product.
4. Customer Is The Main
Customer is king, many business people say so. It's true, if there are no customers, then who will buy our products or use our services? It is also true that the customer is the king who must be treated well.
We should be able to make our product known and used by the community. Make them feel that our products are better than others. Starting from the aspect of our product quality / excellence, then the price is easy to reach the public. Because if people feel happy when using our products or services, then they will never leave us.
5. Following Existing Trends
Trends are like a season, alternating and sometimes back again. But it's good we also come into the current trend that was excited at that time. People will always follow a festive trend at the time, and it is an income field for us businesspeople if we can attract them to use our products or services that adjust the trends.
6. Make a Partnership
Cooperation in business is something that entrepreneurs often do, and it can be profitable for us. Many advantages we can get, ranging from stock increase / capital, and then can pour a new idea to create new products and services, or improve the quality of our service products. In addition, we will get a lot of insight from others that are useful for the continuation of our business going forward.
7. Learn From Competitors
Maybe we often see ads on Television, a product that does "plagiarism" from other products that already existed before. Actually it can not be blamed entirely. Why? Because they businesspeople make observations to their business competitors, and take lessons from there.
Thus, they can improve their products and develop what deficiencies of their products. In fact, there are also to imitate the benefits of other products to be embedded into the product.
8. Long Term Planning
Without a competitor, most companies get lost in their daily routine of running their business. With the competition, make the businessman will continue to think to keep his business to not fall. They will even always undertake long-term planning of their products or services, from the development of their product or service shortcomings, the latest innovations, and so on.
9. Develop Self-Awareness
With the competition, will make us aware of the shortcomings and advantages of our business. With this awareness, will make us try to cover the deficiencies in our business or may even add to the benefits of products in our business.
10. Not Easy to Satisfy
If there are no competitors, then we certainly feel quickly satisfied with our products or services used by the community. But with the competition, even though we are in the order of number one, still make us feel not satisfied quickly. We will always be 'jealous' with the products of others who always have just the latest innovation. And we can make a sense of dissatisfaction in our product as a driver to continue to improve the products and services we offer.
It is true in the competition there is a superior and some are left behind, but with the competition will make us more encouraged and continue to grow to create a superior product or service. Hopefully this article useful.
