As a businessman, it is our instinct to see every problem as a challenge. Opportunities to grow the business will be much more interesting if there are challenges that accompany. Because all business people must have their own uniqueness that makes it different from other businessmen.
Not having a competitor is really a bad thing for a business. For example in digital business, just look at how the competition Periscope and Meerkat which is now beginning to transform into a big company in the world of technology. In fact both companies managed to advance because they always want to surpass its business competitors.
Similarly with other business domains, basically competitors become one of the important aspects that are able to motivate us to be better. At least we should be aware that we are hiring business competitors for the following 5 reasons.
1. Adrenaline Created from Tension
Tension in the business is necessary. Not aiming to make us stress, but to trigger the emergence of creative ideas. Behind every tension, there will always be a mindset that is encouraged to evolve into good again.
Conversely, if we are in a comfortable business zone, then we will become more static and later not reactive to change. Even within the same team, tension is really needed to make things more alive.
2. Spur the ability to innovate
When we become the only business player in a field, we will certainly feel happy and satisfied. As a result, the ability to innovate will further decrease because it feels already at the safest point.
Whereas if we are in a tight competition, the race to create innovation will always challenge us. We will not continue to stop looking for new, more effective ways of winning business competition.
3. Improve Customer Service
We can make an analogy to make it easier to understand. There's an A store and a B store located on the same street and selling exactly the same product. But why instead shop B is more crowded visitors than store A?
One answer must be due to the service provided to the customer. With the same price and quality, customers will be more pleased to come to the store whose service is satisfactory. Because business is not just a price game, but also includes the art of serving and meeting customer needs. Being friendly, smiling and having good product knowledge has never hurt.
4. Displaying Credibility Side
When a market is filled with tight business competition, it is good for us. Because customers will perceive our overall credibility and compare it with other competitors.
Getting good business credibility makes our business grow more trustable. We can see Fitbit's credibility as a good example. Fitbit is one of the businesses in the field of sports equipment. When Nike began to enter the same field, Fitbit continued to strive consistently to maintain quality. So that customers will view Fitbit as a business that has credibility and is suitable to compete with Nike.
5. Business Competitors Make Us More Focused
Greed or the desire to achieve something bigger can make us lose focus on business. Though not necessarily a number of businesses that pioneered can run perfectly. Having business competitors will make business life more focused in achieving goals.
Just as Apple has developed many patented technologies. Apple is continuing to innovate in order to channel creativity. But there is only one focus that really motivates Apple. The motivation comes from the field of gadget technology development. Preparing to face other challenges in the future is good, but should focus on a business field must continue to be considered.
Surely the biggest enemy in a business is none other than the business itself. How can we live business with a solid team and a real vision, all decisions are in our hands. While business competitors are the other parties that spur us to develop dynamically to face the changing times. Ready to run a dynamic business and full of surprises?
