Loyal customers are priceless and are the backbone of the company. They make business alive, bring in new customers, and certainly increase profits.
Thus every company needs to do everything possible to maintain its loyal customers. To help you, here's the practical step of building customer loyalty. Quoted thebalancecom:
Beyond Expectations
How to build the simplest customer loyalty is to satisfy them. At least that used to be! Today, customers not only want their expectations fulfilled or satisfied, they also want more than that.Customers come to the store with different goals and personalities. Some of them may not even be satisfied. Then, how do you satisfy them? You can apply the most basic customer service rules: treat customers the way you want to be treated when shopping.
We tend to see the world through our own point of view. What seems to look good to us is good also for others. Not so. To make your customers happy, you can apply some of the following customer service practices and apply them in your store. Previously, make sure all employees work with the same goal, which is satisfying customers, such as:
- Greet anyone as they enter the store.
- Saying, "Thank you for coming / coming!"
- Offer help.
- Provide services beyond customer expectations.
Recognizing Customers
Do you remember the television show Cheers? Every time Gerge Wendt's character enters the bar, everyone will shout "Norm!". The truth is the customer likes to be recognized.
They not only want you to welcome when they enter the store, but they will feel special if you know their names.
It may be difficult to remember the names of every person who shop to shop, but there are some examples where we have the opportunity to get to know a name or face, such as:
- Introduce yourself to customers.
- Ask for their name.
After knowing the customer's name, you can use it every chance. Making dialogue, and finally building relationships with customers can strengthen loyalty.
Reward
There are many ways to combine reward programs, such as free gifts, discounts on certain items. Before spending a lot of money in marketing, first consider what kind of stuff you like best as a shopper.Follow Up
Like a good friend, loyal customers want to know that you care about their needs and interests. Here are some ways to stay in touch:- Send a personal greeting card or letter.
- Invite them to a special event in the store as a VIP shopper.
- Ask family or events in their lives.
We would certainly appreciate knowing that someone is thinking about us, right? In return, loyal customers will keep their money to spend in your store.
