Are you currently excited about having a new service or product and getting ready to launch it?
Did you know that launching a new service or product is not enough just by hiring a public relations company (PR) and making a press release. Besides out there the competition will be fierce, the news circulating was alternating so quickly. Published news is difficult to survive in the midst of a flood of information shown to consumers.
Obviously, you want to see the target market see the news about your product launch, right? Well, to help you following tips on reaching your target market.
Embrace journalists
Plan your new service or product launch early, at least 8 to 12 weeks in advance. All you need to know, reporters get the news every day. They are not waiting for your news.By preparing ahead of time, you have enough time to find the journalists you need to reach the target market and more importantly you can build relationships with them. Good relationships with journalists is the key to success when you want to exist in the media.
Influencer
After a relationship with reporters, the next thing you should do is look for influencers that have an influence on the target market. Recommend your new service or product to them in detail before launch. Give them an experiment or sample and ask them to share reviews on their social media channels.In recent years, the world of PR has changed. Now, we have to look from various sources to get information, including influencers. Influencer online has managed to build or steal the public's attention through blogs, social media, videos and more. Therefore, their influence is sometimes greater than the mass media.
Social media
Also use social media to give you a bit of time and service or new products. Find people who are interested in your new service or product. Or, if you have a brand advocate, inform the launch date of your new product and service to them, it can be a video or photo. These efforts will make your target market curious. Not to mention, anyone is proud if so the first to know.Realistic
You do not need to bother when launching a new service or product if your brand name is large (exist). But do not be discouraged, all you have to do is stay consistent about sharing news and trying to build relationships with consumers. Remember, consumers are very happy to interact with companies that they feel have a good relationship.Patient
As told before, influencers and journalists are bombarded with news every day. So, try to be patient and keep a good relationship with them. Do not let them forget your name.Creative
Do not forget, your goal is to get the attention of the target market. You can reach them through influencers and some media in a day. The question is, what to do so that what you do is different from the others? Put your creative ideas, for example by making a video, or a funny meme. (TheBalanceCom)