Communication helps businesses grow and prosper, creating relationships, strengthening the effectiveness of the Organization, and allow people to learn about each other. Technology, such as Internet, mobile, social media, and customer relationship management systems greatly influences the way companies communicate withprospective customers. New forms of communication are changing the media landscape and the type of message the Organization strategy is used.
Many consumers and business professionals seeking information and connect with other people and businesses from their computer and phone. With access to various sources of information and interest in interactive media, consumers can collect further product information on their own. the work environment is also changing, with more and more people are having virtual office, texting on their cell phone, orcommunicate via social networking media sites such as Facebook, LinkedIn, Pinterest, and Twitter. As the change in the landscape of media organization, the money spent on the various types of communication will change too. After the company has products and services that are developed, they must communicate the values and benefits of offering to current and potential customers.
Integrated marketing communication (IMC) provides an approach that is designed to provide a consistent message to the buyer through the promotion of the organization can reach out to all types of media-such as TV, radio, magazines, internet, mobile, and social media. Deliver consistent information about brands or organizations helping to build it in the minds of consumers and potential customers in the target market. With the IMC, organizations can coordinate their message for building brands and developing strong customer relationships while also helping customers meet their needs.
young people today are part of the millennial generation, and it is this generationof consumers who drive change towards new communication technology. A youngconsumer might choose to get promotion through mobile marketing, from the store on your cell phone as you walk by them or through a mobile gaming device allows you to connect to the Web. Likewise, the ads on Facebook are popular as businesses continue to utilize more social networking media. traditional media (magazines, newspapers, television) compete with the media such as the internet, SMS, mobile media, social networking, user-generated content such as blogs, and YouTube as well as advertising out-of-house like billboard and promotional move. Therefore, all forms of marketing media have been forced to come up with new innovations in order to remain relevant.
The Challenge Of Complexity Technology
With hopes high and consumer boom in the device and channel engagement, marketers are currently faced with a vast matrix of disconnected to understand. Some tools today give a more consolidated figures, but still, 71% Acting Head of marketing (CMO) was not ready for the explosion of data they face. There are two possibilities of modern marketing in camps: those who "get it" and have an elaborate system in place to measure and act on intelligence provided by the metric multi-channel, and people who view the metrics as a check-box item on their list of requirements-something they know they need but do not know how to utilize them effectively.
Collecting metrics today means beyond the tracking of transactions and business purposes. In order to improve strategic metrics to make loyal clients and businessneed to get involved, see Creating consolidation, personal view of their customersthat span the channel. They need metrics that can come together to help paint a picture of client relationships end-to-end and shows how to better target messagesto encourage engagement. Marketers must find a way to break down the silos and connecting the data source. Only then they can get a complete look of the interaction of the clients and transactions and utilize this data to build strong relationships.
