The impact of technology On PemasaranStrategi marketing is very important for a company in which marketing strategy is a way of achieving the objectives of a company. In making decisions about the costs of marketing, marketing mix, marketingallocation in relation to the State of the environment and the expected condition ofstrict competition was able to Excel in marketing trends.
Marketing strategies in business can be said to be determinant of the success or failure of a business run by companies or individuals. Anything that is appropriate for the company will depend on whether the company meeupakan leaders, challengers, followers or those niche in the market. There are three challenges facing the market leader: developing markets, protecting market share and expand its market share.
The company market leader should have the ability to market a product or serviceis the most important thing is actually from a product itself but should not also ignores the quality of a product that we offer.
The marketing strategy is supporting the continued smooth running of your business. Have a pemsaran strategy that effectively makes your business will be able to compete in the local market or the global market.
At present this company can no longer just focus on their domestic market, how any of this magnitude. Many industries that are the world industry, and companieswith global operations will have cost levels as well as their fame randah.
Protection measures are only able to slow down the influx of superior products survive best way is to invade the whole world or global markets. At the same time, global marketing contains great risks because the flutuasi currency unstable Governments, the obstacles the House of protectionist, the costs of adaptation and communication products is high as well as several other factors.
Nevertheless the international product life cycle gives support to the idea that thecomparative advantage in many industries will relocated from high-cost countries to a low cost country, and karananya the company can not just survive in the domestic market and hope to maintain their markets. The existence of profit or risk of international marketing, companies need a systematic way to take decisions regarding their international marketing.
The first step is to understand the international marketing environment, specificallytrade system internasionoal. In considering certain foreign markets, economic characteristics, political and legal culture should be taken into account.
The two companies have to weigh how large a proportion of sales in foreign markets against targets total sales, whether the company will do business in some countries only or in many countries and States as what aka entered.
The third is to decide which markets will enter, and this requires assessing the magnitude of the likely return on investment compared to the level of risk faced.
The four companies have to decide how to enter the markets of yesteryear. Many companies that started as a direct or indirect exporters and then moving on to the next, that way the license, membetuk joint venture and ended up investing directly.This is called evolutionary process of internationalization.
Furthermore, the company must decide the extent to which a product, promotion,price and distribution of their brands need to be adapted to foreign markets pasaindividually.
Eventually the company ought to membagun effective organization to host pemasaraninternasional. Kebanyaka company began with an export Department and up to an international division. This is a step forward for global organization which means that top management thinking and planning of an global strategy for the company.
PT. Sorin Corporation, to be able to compete globally, most should be aware of four things. The first mastering technology that allows producing a quality product.Second, innovation is good ranging from packaging, logistics and transportation.Third, do continuous improvement in production. Fourth, reliability in dealing withcustomers so that it can be trusted.
