When we build a business, one of the vital things that must be noted is that of target marketing. As is known, it can be very diverse target market based on gender, age, occupation and more. And every target market will surely require a separate technique if we want snaps the shot.
So it is with businesses that target the consumer's children, in fact this niche market into one that keeps potential from time to time. However, because dealing with children, sometimes to a successful captive kreatifittas and it takes a sharp look at the opportunities.
Plus Minus Zero Target Market Of Children
Generally running a business with a target market of children it was not too difficult to guess. We can all figure out easily what you like most kids. The colors are striking, funny characters to the interesting stuff is some of the most potent condiments if we want to present our products to children. However the real challenge thus lies in the parents of our target market.
Being a parent is certainly very reasonable if you want to give the best for the child. Likewise with all colleagues who have bore the honorific of parents, certainly don't want to if the goods or services obtained as a child you don't satisfy or even dangerous.
Well this is where the pressure point of the target market of this one. In addition to the fixed think what if the interests of the child, we must also convince the wily parents that our products are safe and beneficial for the fruit of the heart.
Related to this, fellow businessman that target children as prospective consumers, could listen to the information about the 3 main points in aiming for the target market of children here.
1. create an attractive Display
The first point is indeed more refers to the side of the prospective consumers i.e.children itself. As mentioned before, a little look through color, location of business, packaging to knick knacks services became a very important thing to interest children. Therefore, the preparation of the related concepts of these few things should really think of the beginning of building a business.
The easiest example is in the bisnsi, traditional sweets. You can innovate in some things, such as the shape of the product. Already not new facts again, that children love with products that have a unique shape and different, sometimes even adultsalso.
Well we can maximize this by making a candy product variants with the superheroform or princes but in a fairly large size. By having the characters plus an interesting colouring games, certainly a young consumer's eyes we will be sedated by itself.
2. ensure the quality of products
If at the first point of the children as the main target, this time it's time we conquered the hearts of the people. If the related issues of quality material used for the product, it is definitely the kids don't notice at all. But for parents, this is precisely the main thing.
Especially with the increasing rampant use of eating is not feasible on a practical parenting, hawker makes many parents increasingly protective of what goes into the stomach of the child. Therefore try to invest more on this one.
If you're using quality materials 2 or that the material is not feasible, will certainly bring in profit doubled. But it would be better if we didn't do it. Will be more profitif we ensure that our products are of high quality and is safe for children.
The first advantage is the high sense of consumer confidence on us, in this case certainly is the confidence of parents. If parents are already convinced and believe it, then our products will continue to be used because they want the best for the child. The second advantage from the safe side of the problems that may arise. Imagine if we caught the hand use hazardous materials, in addition to the shame we will also be dealing with legal issues.
And the third advantage is there is no moral burden in my heart. We certainly have a family life, a relative of the family which also consume a variety of external product in there. Whether you want if your son consume goods that endanger himself?Certainly not not.
3. Complete With Education
It became the third most points still rarely maximized. We can easily incorporate education by attaching some information or guesses of science on our product packaging. Indeed it appears simple, but in fact the son of love with the game, and parents love their child if it gets additional knowledge.
The essence of these three points above is when we are aiming for a target market of children, make sure that the applied stretegi marketing involves elements of older people in them. Because it is recognized or not, parents still have an important role in fulfilling the needs and decision-making.
