Currently the use of online media advertising as a marketing strategy certainly has become very commonplace. Especially for the brand which has a marketing budget on average, advertising online was chosen because it offers a great potential forconsumer attention spans.
But again, expectations for the attention of consumers to pay dearly if we fail to run online promotions in a way that it should. Even taking the example of a brand that has had the follower in the number of tens of thousands of social media is not impossible, however, will only be gets the traffic flow is not how towards their personal website.
Probably one of the "accused" the most prominent of these problems is the increasingly intense competition. Not only a business owner but also our competitors SME even personal seller, all of which compete in various ways.
Therefore, running a paid advertising or often called paid marketing, could be an option. Because with the following advertising programs offered by online mediabe it social media or search platforms like Google, a little better able to outperform competitors that do not use the service.
And to colleagues who already have a business and want to lead a promotional campaign on Facebook, Twitter or Google, very decent to listen to articles about 4 important elements in creating successful online media ads here.
Why should Facebook, Twitter and Google? Because the trio is a platform that provides paid marketing with the best potential to this point.
Let's get started.
1. Take note of and comply with Any conditions of Advertising
Does not need to be questioned again, this first step may sound simple and insignificant for most people. And it turns out that in fact, it is still very much an advertiser that both are using Facebook, Twitter or Google, not peruse all terms of advertising.
The reason, too much, elaborate, or even confused and not too like to learn it.
But on the other hand, studying the conditions of advertising will really help us towin the competition. Because, although we advertise in premium, competition for some business lines ever actually remains quite high. The rest of it is determined how we could pack our ads are better than other competitors.
a. adult content
We start from a very simple example. On the majority of the advertising provisionscontained in the regulations which we should not be using things that smell sensual as a means of marketing. Be it in the form of writings or material in our ads, it isexpressly forbidden.
Taking the example of Facebook, Facebook implemented strict provisions against the use of nuanced content up. In the regulations, there is a clear division i.e., prohibited from using images that contain elements too sensual or give suggestions ofsensuality.
More specifically, some of the content for advertising ban Facebook can colleagues read on the following link, https://www.facebook.com/policies/ads/prohibited_content
b. age restriction
Furthermore, in addition to the adult type advertising content that is prohibited is the use of photos as well as the advertising material has the age restriction, including alcoholic beverages and cigarettes.
As an example we can see the regulations implemented by Twitter to its advertisers. In it clearly prohibits the use of any content or advertising to market the alcoholic drinks or smoking.
This kind of thing is certainly worthy of note, since the social media and online platform is the realm that can be accessed by users of all ages. If we do not restrict, certainly it would be very difficult for advertising our efforts to be able to get maximum results.
c. limitation of Exclusive
The two examples above might be understood quickly because it is a common rule we know, but it turns out that there are also some rules limitation of the exclusive nature of the advertising.
What is a limitation of the exclusive?
So in simple terms, restrictions in the regulations is exclusive display advertising content related to the platform where we advertise.
For example, we take the rules applied by the name of profiteering related Facebook "Facebook" as a additional material or advertising materials.
The rule recalled that, when we want to include the word Facebook in advertising our business, then we should write correctly words Facebook, i.e. with the letter "F" capital, and followed with another letter written small. Things are very simple, isn't it?
But in fact, a lot of advertisers whose advertising could not be performed because it cannot pass through the internal review of Facebook due to problems of this kind.
In addition there are still other such regulations, said Facebook should be writtenusing fonts and also the same style to the content around it. Not only that, it turns out there is a prohibition to use Facebook logos, or content that still contains the logo of Facebook.
d Personal Data retrieval.
Of the 3 major platforms Facebook, Twitter and Google, all of which are implementing strict regulations in terms of the security of user data. So when we make a inside of advertising requests data from users such as name, Email address, phone number, date of birth or the other, we have to be very careful.
Not to mention if we ask users to provide sensitive data such as credit card number, it is not impossible it will be to our problems again later in the day.
The above is a bit of an example of the rules we have to follow when using the service platform of advertising online. And as a complement and means of information, here I am as well as the official link to the regulation of advertising Facebook, twitter or Google, specifically for the final points.
We can learn it, and if there are still further questions we can ask through the various features provided by each platform. Majority, providing auto attendant feature, nor can also directly contact the developer by email.
2. Presenting advertising content that can be understood Easily
Simple question, how do you feel if there was a business that exaggerate the advantages of their products.
When we are interested in and eventually buy or use their services, it turns out thatthe quality nor the features offered are not according to the promise. Of course it is so annoying. BORO-boro just disappointed, just maybe we gave a bad review or recommend that other consumers not to try the product.
Therefore when we advertise, especially online, we must still give priority to ethics and honesty. Don't overdo it, when offered something that actually does not fit with our business, and do not also promises something if we can't provide it.
This is the reason, Facebook also has special rules where recommended for advertisers not to display the advertising material in the form of "before and after". Because it can trigger, disappointment if the promised results are not obtained by the user.
Instead, display advertising materials in the form of "promise" as it is better we provide photos that are evocative of interest. The comparison like the image below.
Besides Facebook also suggest advertisers not to display advertising content is equipped with a display of certain functions that actually does not exist. For examplein the figure below, the actual video play button does not exist and is only used to lure users. It would be better if we use the "call to action" as in the picture on the left.
a. Landing Page advertising that does not comply
It's almost like the case above, there are also advertisers who provide a link alias link that leads to a landing page. The problem is, the words used in advertising turned out to be incompatible with the content of the landing page.
This sort of thing obviously is still very much the case. Therefore, we should provide a description of the ads that are not only attractive but also according to what was later obtained by the user.
b. completeness of information
Another example, we can see from the results of a Google search with the keywords "sell a used car". In it we can see 2 ads, which is located at the top and also at the bottom of the first page.
If we look back, the ad at the top directly at the point where we can look for a used car at the site, written also benefits as a site selling complete cars, with a total of more than 200,000 cars, there are also brands such as Toyota, Honda, Nissan and Suzuki.
Advertising materials of this kind could certainly attract users in addition to also give a view as to what services can be obtained.
3. Pull the reader's interest With the Tantalizing Headline
When we advertise using social media, speed to interest users is one of the main factors determining the success of our advertising campaigns.
A common way is by advertisers using the image of an attractive yani as funny animal pictures, meme, or images that are able to touch the sentimental side of the reader.
When we cannot give rise to a sense of attraction within a split second, it's certainly advertising we would have missed it, because users will continue to scroll to findthe content that is considered more attractive.
a. the concept of Complete Hideline
User dipancing with several advantages, namely ease of shopping as well as the existence of the piece cost for shipping.
Not to mention the can in the note at the bottom, advertisers also added a specific price for hour Brasserie offer. For readers who might like the hours or are looking for a new clock, not do not may be interested with this kind of advertising.
But more interesting is, how the advertisers of this list the Headlines that come with graphics. As if to give the suggestion that its services can help improve our business, in fact this kind of advertising materials can be used as a positive guide for you.
At its conclusion, the majority of the online platform to give advice when we want to make the headline ads list is some of the following:
- The advantages or benefits of the product
- The uniqueness of the product
- The importance of the factor product
- Exclusive discounts
b. tricks for Adwords advertising
Different social media, also with different platform search engine Google. For colleagues who prefer to news via the Adwords service, some of the stuff below is tricks to watch out for.
The first is about how the user will see the display on Google search results.
From research conducted ConversionXL, concluded that there are certain patternsthat are used by access Google when looking at the search page.
But then, over time, mobile devices begin to overwhelm and dominate the use of desktop devices. This is the reason why, gradually patterns F is no longer applicablebecause as in the picture on the right, how do readers scan pattern in the search results is transformed into vertical shapes.
Then what can we learn?
When the user doing more scanning by means of vertical, actually the best move to get attention is by mastering the search page. To this point, more in touch with the power of SEO and SERP, which surely will be covered in another article.
But the bottom line is, the more you can enter details of the writing on the first page of Google, also will be greater ability to attract the reader's interest.
However, I personally never noticed some marketer in Indonesia which has its owntricks to be able to increase the effectiveness of advertising in social media. And in General, the technique has many advantages stay tailored to our needs.
So again, if we want to really seriously steeped in the world of online advertising, it doesn't hurt to be part of a group or training related themes.
This is the end of the discussion this time. The four points above is a guide that will help us to be able to get online advertising campaign results. Due to the nature of the guidelines, then it's very possible changes or adjustments. The result is not impossible, however, will be the difference between a marketer with other marketers.
Hopefully this article can help, and don't hesitate to share your opinion via the comments field.
