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| Native Advertising |
Already know yet What is Native Advertising?
Never before with the name of the native advertising. Nativer Advertising is the latest type of advertisement published recently. Native Ads model ads are also already available on Google Adsense or FB Ads. Formerly, the type of ads that we know is only in the form of ads in the form of banners and text. However, as the times progressed, this type of advertising also continued to be developed to attract a lot of attention. One of them is by providing this type of Native Ads ads.
#What is Native Advertising?
To more clearly, before we see what are the benefits of native advertising, it's good we know in advance what is native advertsing. Native Advertising is a new form of advertising that provides different promotional distribution with banner ads. In addition, native ads can also be called as a paid media that is often adopted by content marketers or business people. The existence of native ads is also growing rapidly, such as issued by business insider data, this type of advertising movement has reached $ 16 billion in 2016 ago. It is estimated that this type of ad native ads move continues to increase to $ 5 billion annually.
Google itself also helped enliven this type of native advertising. Even this advertising giant has provided 2 models of this type of native advertising for their Adsense publisher. Among them are In-feed Ads and In-Article models. Both models of this type of advertising native advertising provided by google is also very interesting a lot of attention.
#National Advertising Benefits
From the above explanation of the native ads is certainly also there are tremendous benefits in the application of this type of advertising. One example is, in contrast to the ads in the form of banners and this type of native advertising is relatively better. Here are some of the native advestising benefits you should know about.
1. Attract More Attention
One of the benefits of this type of advertising is that it can attract more attention to the viewer because of its blend of banners and text explaining little about what's in the ads. This type of advertising is very responsive with a variety of content on the internet, so this type of advertising will get more ad clicks.
For marketing professionals, performance metrics are crucial, and these types of native ads generally offer higher levels of viewing and larger conversions and greater engagement than banner or image type ads.
2. Can Build Relevance
Today, creating a good relationship and encouraging trust and loyalty to customers is very important to a business. The more you engage with audiences who use their own tools, the more you can access the opportunity to share and build a good relationship with your target market.
3. Can Provide Solutions To People Who See It
Another benefit of native advertising is to empower customers. Why did I say that? Yes, basically most customers are not looking for the latest products or services, they are looking for information that offers a solution to their problems. That way, they will be more appreciative of paid content (Native Ads) to find help against the problems it faces and not just making money.
In other words, you convince customers that you value them more and vice versa, they will appreciate your efforts to gain their trust.
#Native Advertising example
Curious about this native adverstising type of ad form? Just relax below I have provided a sample form of advertising advertising native advertising Google Adsense.
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| Native Advertising |
Above is one example of native ads issued by Google Adsense. In addition to its attractive looks, these ads are also more likely to get clicks from everyone who sees them. Of course, thereby making use of this type of advertising will be much more useful for a business and can attract a lot of attention.
That's a little explanation of what is Native Adversing and the Benefits of the Nativer Advertising. Hope to help and add our insight to everything. If anyone does not understand this type of advertising, please ask dikolom comments. Oh yes, do not forget to share this article yes, in order to add other people's insight as well. ☺
