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| Email Marketing |
Email Marketing is one of the supporters of a business. Email Marketing function is very much, one of them is to promote various products or services in the form, files, documents, pictures, and video. Currently, the use of email marketing for businesses can also be said to be very popular, and most importantly, by utilizing email marketing, we can easily to promote or introduce products or services we offer to the public. Email Marketing can also make an identity for a business vendor.
Before discussing more about the functionality and benefits of email marketing is a good idea we to know in advance what is called email marketing. If you already understand the term email marketing, of course you will also understand the benefits of email marketing.
#What is Email Marketing?
Email is an abbreviation of "Elektronic Mail" or if we translate in Indonesian is electronic mail. But why is it called an electrostatic letter? Yes, basically the use of email is to use the facilities or internet network as a medium of delivery. Electronic mail has been used since the 1960s, which at that time the Internet has not been formed. There is only a collection of "Mainframe" which is used as one of the network. Email or electronic mail began to be used by the general public in the 1980s.
However, the difference again with email marketing. Email marketing is an electronic mail that is used as one of the tools to promote various products or services to a business. Usually, Email marketing is widely used by reputable companies or business vendors.
#The Benefits of Email Marketing For Business
As we discussed above, one of the benefits and functions of email marketing is as a promotion of a product or service. However, there are also some other benefits of Email Marketing for businesses that you can use. Here are some of the benefits of email marketing for online businesses or offline businesses that you can apply to their respective businesses.
1. Private or Private
By using email marketing as a marketing medium, then the marketing will be personal, because information terhadapat a product that is marketed via email will only be visible to the email user only. Biasaya, personal information that will get more attention than the promotion in general. Moreover, our prospective customers are comfortable with accepting the offer of such information and reply, it will be easier for us to be able to offer various types of our products and services.
2. Information Sent Very Fast
By utilizing the email, then the bidding information on a product will be more quickly received than by using postal mail. Especially if using a letter post media, then the response is found we must wait for longer. Whereas by using email, we can get a response from our various prospective customers with a short time. And we will also be easier to reach them by sending personal email to them so that the termua will be wider and the results we get also faster.
3. Costs Much Cheaper and Affordable
By using email marketing, we will also need the services of the responder email provider. But, this cost is much cheaper and more effective than using physical mail, because we have to pay the postage according to the location.
4. Can Build a Good Relationship With Customers
One of the advantages of using email marketing is to live the relationship or communication with the candidates or our customers. Why is that? Yes, we can send information, tips and promotions of our products via email to all our customers. And this usually will establish a good relationship between vendor and customer.
Well, that's 4 Benefits of Email Marketing For Business. Actually there are many other benefits that we can use. However, the above are some points or core of the benefits of using email marketing.
# Pros and Cons of Email Marketing
Well, in all the use of a certain service there will also be advantages and disadvantages of each. Similarly, using email marketing, there are also advantages and disadvantages. For more details, please see brief explanation below.
The advantages of Email Marketing include easy to receive and send information, fast, practical and can be used anytime and anywhere. In addition, by using these electro-letters, we will also more easily to send large files to our customers.
Furthermore, the lack of using email marketing is we must have a device, whether it is mobile or desktop / That is we need a smartphone or laptop with internet connection in order to send an information or product offer by using email. In addition, we also have to maintain the privacy of such emails, such as username and password, because biasaya, online media is very vulnerable to "Hacking" account.
#Example Email Marketing
Well, one example of email marketing is like in the picture above the "Focus Pointe Global", They send a variety of interesting information and offers to their products by writing a message that can dance our attention. Email marketing is an example: "[email protected]" in accordance with the name of the vendor or their company.
The primary key they employ is simple but interesting information. Focus Pointe Global uses very simple, but very clear, keywords that are easily understood by their audience. Information made on their email subject is very simple, and contains curious elements, so that their customers will easily read the information sent through the email further.
# Free Email Provider Sites
For those of you who do not have the money to make email in accordance with the vendor or your business, you can also take advantage of free email facilities from several email provider sites below. Here are some situations with the best free email service.
- Gmail.com (Google Email)
- Yahoo.com (Yahoo Mail)
- Outlook.com (Microsoft Mail)
- Mail.com
Well, the above is some of the best free email provider site and widely used by all circles, whether for personal or for their business. For those of you who are low budget, you can use one of these email providers to make your email marketing.
That's a little explanation of the Functions As Well As The Benefits Of Email Marketing For Business. Hopefully with this article can help and add our insight all about the benefits and use of email marketing. If anything is unclear, please ask the comment field. Do not forget to share this article if you think it can be useful for all other readers. ☺
