In marketing the product of a brand, you will need the right promotional strategy step on target.
With the right business promotion strategy, you will enjoy success in terms of brand awareness. Not only that, you will also get the chance to reach your sales target effectively.
To achieve it all, consider 10 tips from the following product marketing strategy!
1. Use Social Media
In this mobile era, social media has become a must for your brand.
Through social media like Facebook and Twitter, you can do a promotional strategy by introducing your brand and also the products you want to market to social media users.
With the right method of social media usage, your approach becomes more personal and also becomes 'closer' to the target market.
Without a good approach to your target market, all kinds of product marketing strategies will be difficult to run.
Especially in today's digital era, where competition between companies is becoming increasingly stringent, good relationships with customers will be a plus for any kind of business.
2. Become a Sponsor An Event or Competition
Although the product marketing strategy through social media is very effective, do not forget the offline marketing tactics.
Being one of the contest organizers or sponsoring one of the contests being planned is a good product marketing strategy idea.
By displaying your logo on the contest or race, then the brand that you will promote will be known by the competitor.
In addition, not infrequently someone tries a product a beverage or food that sponsors an event. Why?
Because only food or drink products that are sold during the event.
So if you want to market a product to a new circle, being a sponsor of an event or race is one effective way
3. Product Sharing
In addition to sponsoring an event, there are other ways to market your product effectively.
What prevents a person from buying a product usually is because they have never tried the product before ...
... or because none of their friends have tried it yet.
So, if your brand is wanting to introduce a new product or variant of your product, then one of the appropriate promotional strategies to do is to provide products directly to the target market.
The distribution of this product can be provided free of charge in the form of sample or tester.
If your product is digital and the above strategy is not possible, there are other ways like a free subscription or free trial.
4. Record Customer / Target Market
Marketing your product to the right target market is paramount in your product marketing strategy.
Therefore, collecting customer data is a highly recommended activity.
At the time of the product or sales introduction process, make sure you get customer data according to your needs so that it will be useful for promotional strategies and company plans next.
Much can be done to capture your customer data accurately, for example by surveying data processing online through social media.
The data can be used effectively in shaping your product marketing strategy-from the aspect of language, marketing techniques, and the type of product you offer.
5. Give Incentives for Each Recommendation
Word of mouth is one type of marketing that is very effective.
91% of buyers are more likely to believe in buying the products their friends recommend.
To support the marketing of products by word of mouth, provide incentives for your loyal customers who provide recommendations to other potential customers to use products from your brand marketed.
Incentives can be given in different forms, such as discount coupons, some money, or your own products.
In this way, your loyal customers will continue to use and increasingly excited to recommend your products. It is certainly one of the best promotional strategies!
6. Place the Product in the Right Place
In addition to marketing the product to the right target market, good product placement is also very important.
You can simply move your product to be placed between two other types of products that are complementary to the type of product you sell.
For example, if you sell a battery tool, it will invite buyers when placed next to an electronic product.
By utilizing the location of products in the store, of course, this becomes a product marketing strategy that is telling.
7. Conduct Charitable Activities / CSR (Corporate Social Responsibility)
Who does not like products that are identical with smart or environmentally friendly characteristics?
One that triggers customers to buy your product is if they think they've made an informed purchase decision.
One of the promotional strategies that utilize this psychology is to show a sense of your brand care about the issues around the community that are usually shown through CSR (Corporate Social Responsibility) activities.
An example is to use an environmentally friendly content or by raising funds to be donated to a community or organization.
But eco-friendly labels should really be contained in your product, do not lie to customers for your product marketing strategy alone.
With this activity, your brand will get a good label and liked by the community.
8. Use Promotional Items
The above has been discussed that one of the effective product marketing strategies is to distribute free samples.
In addition to executing your marketing strategy in this way, you may also share promotional items such as T-shirts, calendars and other merchandises that include your brand logo.
So when the promotional item is used by someone, then the item has reminded people around to use the product of the brand.
9. Organize Events to Appreciate Customers
As a thank you for your customer loyalty,
Organize special events only for loyal customers of the products you are promoting.
Arrange interesting events, lots of presents and no booths to sell and without having to force participants to buy anything at the event.
Events like this can be in the form of workshops, gala dinners, or invite your loyal customers to your product launch or birthday event.
With promotional strategies through these events, the loyalty of the event's participants will increase and so will the customer's delight with your brand.
Of the 9 product marketing strategies described above, you can do various combinations to make your product marketing attractive and invite the audience.
For example, you can share merchandises with customers who have filled out your survey.
Easy and also interesting to try, is not it?
However, before the product marketing strategy you want to run begins, make sure things like the company logo, label design and also the brochures/posters to be used have been well designed.
In this eBook below we provide guidance on the 5 elements of branding you should prepare in your product marketing strategy ... may be useful!
