The world of online business is growing rapidly thanks to the support of internet network availability. Today there are a variety of online businesses emerging in the world, one of which is a popular online shop (online store) or e-Commerce, grow and develop like mushrooms in the rainy season. The products are also very diverse, ranging from apparel products, cosmetics, accessories to culinary by a typical area. Adequate Internet access is supported by a relatively small capital making many people interested in starting an online business. This causes competition between online business becomes increasingly tight.
As an online business owner, there are some simple things that must be considered carefully to support the success of this online business. One of the things to note is the promotion process. Promotions are cheap and the current trend is promotion via social media. Some social media such as Twitter, Facebook, Instagram, and Youtube are usually the choice of many online businesses to start promoting their business.
In addition to modern promotional techniques and attractive visual quality, understanding the types of consumers is also a thing that should be understood by the online business. Perhaps many online entrepreneurs feel difficulty in marketing their business via online even not infrequently who eventually gave up because they do not know the consumer.
Knowing deeper the characteristics and characteristics of consumers in the online world can provide our opportunity to map out what kind of business strategy will be applied. That way, online business will be more understanding and sprightly in serving the desires of different consumers.
Well, so you can get to know the online consumer does not hurt us to read reviews about some types of consumers in online business which hopefully can be additional useful information for you.
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1. The Consumer Type The Seeker
Online consumers of this type usually have different characters and destinations when visiting the online shop. Most consumers of this type do visit an online shop to find the products they need. Usually, the seeker consumers do a survey to some online shop to find out which online shop that sells products with the cheapest price and the best quality. If they feel that they are already compatible with a product, then most likely the purchase transaction will be successful.
To get the attention and loyalty of the seeker, all you have to do is to get your online shop at the top of the search engine list. That way, your online shop will be easily found by potential customers. Do not forget to set the price of the product competitively because consumers of this type usually already know the average price range of the product you want to buy.
2. Consumer Type The Research
Almost the same as the seeker type, consumers of the type of research usually also have to compare price and quality of products between online shop one with another online store. The difference, the type of research usually do not really understand about the specifications of the product they are looking for. Our job as an online businessman is to explain in detail and patiently about the products offered. Because in principle find out in the online shop will provide experience and new knowledge to the researcher.
The simple trick to consider in order to win the researcher's heart is to provide new knowledge about the products we offer. Never occasionally impressed tau and patronize consumers, because this can make consumers irritated and discouraged to shop. Grouping products based on similar categories will also help the researcher to recognize and understand product specifications.
3. Consumer Type The Discount Lover
Consumers of this type are usually very fond of hunting discounts in the online shop. They will be competing to find an online shop that is offering massive promotions and discounts. Strategies that can be applied to retain consumers of this type is to provide attractive offers and promotional offers. For example promo "buy one get one" or free promos postage every purchase with a certain minimum order.
In plain view, this type of online consumer is the most easily drawn attention. But in fact, consumers of this type would not give very big advantages in the short term, unlike the seeker type who is looking for goods. But the advantages of The Discount Lover are more in the long term so that our business continues to look alive. Because usually, the type of this one is most "noisy" when shopping online.
4. Consumer Type The Shopper Window
Consumers of window shopper type are usually just a casual look around the online shop with no intention to buy a product. It could also just fill their free time while surfing the internet. One of the tricks that can be done to attract the attention of the window shopper is to make the main page of your online shop look as attractive as possible.
The selection of exciting colors and eye catching must be considered so as not to leave the impression of tacky. This will make people interested in visiting back to your online shop. Although not many of them end up buying transactions, at least an increased online shopper will make your online store more popular.
Thus a brief description of the types of online business consumers. Although "buyer is king" sounds like a cliche and outdated phrase, but the phrase should still be practiced in business, whether real business or online business.
