Remember how in grade school you learn about the laws of physics ordered universe? And how, once you know about the rules underlying the energy and materials, details many things just make more sense? Then what is the legal basis that underlies everything we do in social media? And how can you understand the laws to further build your brand?
It is very important that you understand the basics of social media marketing. Success with social media and content marketing requires more listening and speakingless. Quality will beat quantity. Better to have 100 visitors online who read your content, sharing and talking about your content with their own audiences than 1000 visitors who lost it.
Here are 9 Law legal internet marketing :
Legal Relationship.
The most important basic element in social media should be clear as its name. Is itabout the atom, the most important thing from a social media made? Social relations. In every decision you make, your first consideration should be: How will this affect my relationship? Whether it will reinforce what I already have? Build more of them? All other laws of social media marketing is associated with the first law.
Legal Listening.
Unlike other media, social media is interactive. This is what really sets social mediaapart. This two-way communication. It makes everyone and his uncle content creators. This is complicate and extend what is possible for social media. Instead of writing a monologue, we should be in a dialogue.
One of the decisive factors in social media marketing is listening. Listen to what Your customers are saying about you. What they love? What do they hate? Listen towhat people are saying about your competitors. If you are selling candy, what people are saying about sweets in General?
Your customers have a dynamic relationship with your product; changed from timeto time. You can only know how it develops if you listen.
The Law Of Focus
Social media marketing is classified as new. At first, there are very few players in the arena of social media marketing and so sometimes the brand will try to be all things to all people. But as a market place, social media is the media have become more crowded, better strategy is focus. Search niche. Search Your demographic. Find unique content. Focus on these things.
"A social media strategy and marketing highly focused content intended to build a strong brand has a better chance for success than the general strategy," wrote Gunelius.
Better to have a strong relationship with the people that actually becomes part of your business, then when in a State of weak, dilute the relationship with a group of people who may or may not be the best way is Your audience
Legal Quality
You want good quality social media relations. Just like good friends, they're worth its weight in gold. Focused can help with this: this will help you meet the needs and expectations of your best customers. But you need to invest in a good relationship. You can do this by making good quality content. You can do it by listening. You can do this by interacting with your customers.
Laws Of Incorporation
You know that investment money from time to time lead to compound interest. You can make interest on money you make because of interest.
Because social media marketing can increase your reach through social sharing, a similar phenomenon occurred. Think of it as a social incorporation. You create good content and share it with your network. Then someone share with them, and then convert it to be shared again due to share it. When it works, it really works.
The Law Of Patience
This is the law that applies to most things in life, but people often do not think it should apply to social media marketing. Social media marketing can reach the countless number of people, right? And you can communicate with them instantly, right? But you still need to build a relationship, and that takes time.
The Law Of Value
The value is one of the most important things that you must provide for your customers through social media. If the content you give them where they don't already have one? Answers to this question may be something short: laugh, maybe. Or maybe reality: useful information. Too many companies believe that only their products should provide value. But in fact their communication must provide value as well.
The Law Of Confession
"You're not going to ignore someone who reach out to you personally so don't neglect them online," wrote Gunelius.
It's all about reciprocity. You write to me, I am writing to you. If you think of the basic building blocks of social, atom, such as it is, as the relationship, then anything that building relationships is important. Recognition and reciprocal relationship building. People want to feel seen and heard. So watch and listen to.
"You can't expect others to share your content and talk about you if you don't do the same thing for them," wrote Gunelius. "So most of the time you spend on social media should be focused on sharing and talking about content published by other people."
Accessibility Laws
As we established before, one important aspect of social media is its interactivity. It makes all those contributors. So if you act like a regular publisher and only in conveying your message, you will lose. Join the commotion in your social network.
"Do not publish your content and then disappear," wrote Gunelius. "Be available toyour audience." Be part of the conversation. Appears consistently on your social network. Build your relationship.
