Digital marketing is one of the marketing strategy to promote a brand by using digital media to reach consumers in a timely, personal, and relevant.
Many of the techniques and practices should be applied in the category digital marketing (online). With the dependence of offline marketing makes the field of digital marketing combines the main elements such as mobile phones, SMS (text messages sent via cell phone), display advertising, and digital banners outside. By combining offline and offline marketing strategy, then more promotional activities.
Digital marketing, there are several factors in it i.e. psychological factors, humanist,antropolgi, and the technology that will be the new media with large capacity, interactive, and multimedia. The results of a new era in the form of interaction between producers, intermediaries, and consumer markets. Digital marketing is being expanded to support corporate services and engagement of consumers.
The steps of digital marketing:
In digital marketing activities there are term AIDA (Awareness, Interest, Desire, andAction), in particular in the process of introducing a product or service to the market (consumer).
Awareness (Awareness)
In the digital realm, marketers build consumer awareness by placing ads in advance in online media.
Interest (Interest)
The renewed interest comes after the build awareness on consumers. System offline, direct consumers looking for information on the market. Online system, consumers find out about products through search engines (Google, Yahoo, etc.) and social networks facebook, twitter, etc.).
Desire (Desire)
Consumer confidence has occurred so eager to try the product or service. The online system is characterized by the search for a full description of products or services through the web site.
Action (Actions)
The last stage of determination as a consumer against products or services.
The key to successful digital marketing
- Should pay attention to the term on AIDA (Awareness, Interest, Desire, and Action)
- The marketplace is where two-way communication between the seller and the buyer. To obtain the communication of the brand have to do positioning in advance, it can be through a variety of media (forums, blogs, etc.) and the most effective is through social networking. through facebook, twitter, email, google + and others.
So an article on digital marketing strategy. May be useful for those of you who areto cultivate the business world.
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