EARNING FOR YOU - Internet Marketing is a science that must be mastered by the Marketer or entrepreneur if it does not want the business or businesses that they run aground in the middle of the road. The dependence of society to the internet (especially social media) should be able to open up new opportunities for entrepreneurs to expand business to achieve a much broader customer.
Another problem that arises, especially experienced by the novice Internet Marketers are:
- Confused specify products
- Do not know how to research the competition
- Do not understand where to promotion
- Techniques mastered the technique of proper promotion
The fourth problem is often encountered for beginners who want to plunge into the world of Intenet Marketing. And fortunately for you, because in this article I will try to help you to solve the fourth problem.
Research Products
The first thing to be conducted by the internet marketers are doing product research. Research products here include Total Product Finder and Product Trend.
So we try to choose products with the number of searches (applicants) that much, and no less significant are also studying whether the trend of these products is predicted to go up or down (this is important for the future of your bisns).
To conduct product research, we could use a powerful tool that is provided free by Google, and I mean the tool is Gogle Keyword Planner.
With the online tool, we can do two things that I mentioned above, from the start to see the number of searches per month of products, to observe the trend of the product.
If you are still confused how to use the Google Keyword Plannerm, please follow the following way.
Log in with your Google Mail account, if the first time, you are asked to select the country and currency, please choose Indonesia for the state, and S for the currency.
Enter the product name
In the column 'your product or service' please choose the type of product we want to see the amount of search. And the column fill targeting Indonesia. Then click Get Ideas.
Click keyword ideas
To see the number of searches per month of products, and also trend, please you click keyword ideas (next to the ad group ideas). It will show data such as the image above, which shows the number of searches per month and the trend of the product from time to time.
In the above research, where I did some research about the product Korean clothes, it is clear the number of searches per month on these products has decreased, it indicates the product can not be used as a business or a business in the long term, as demand will certainly decline.
Research Competition
After doing some research of products, and we get the right product. It is now time for us to figure out the amount of competition from such products, whether mild, moderate or severe. The trick is to use Google Search.
Okay, we just practice.
First please you open https://www.google.co.id
Enter the keyword of our products earlier to the search field and click Search.
Add & start = 990 in the column url
Note the picture above for clarity, function & start = 990 here is to look at the amount of actual competition, it will look like the image below.
So it would seem the amount of competition for the keyword products 'Korean clothes' is 225 site. And to determine the level of competition we can use the following benchmark.
<100 = Easy
101-200 = Medium
> 200 = Hard
That means that the keyword 'Korean clothes' included in the product that has the level of competition is difficult. But still there is a chance for you can be me-ranking it even though it took a long time.
Places Promotion
In the world of internet marketing, choosing the right promotional spot has become a liability, supposing you are not likely to offer products worth billions of rupiah (luxury cars for example) to the people in pedasaan, which notabenya have a salary of less than 10 million per month.
So it is obligatory for the internet marketers to know where they should be promotional. And, for those of you who are still confused where to berpromsi, the list of sites below I hope could be a solution.
Promotion Techniques
In addition to the right place, the right techniques are also required to know. It is important that the opportunity to be able to do much greater closing.
In Internet Marketing, we know three techniques, namely Opening - Closing - After Sales.
Opening
Before starting the opening'll want to know the products you sell, or in the world of marketing is often referred to as 'Product Knowledge'
Closing
While doing the closing, not to ask questions floating like:
so buy it or not?
But change it to:
be willing to take a product or products b pack? this offer is limited.
The bottom line for prospective buyers to quickly decide, do not actually make them long mendunda.
After Sales
Many marketers who think that their job is simply to sell a product, once it is completed. Whereas in the marketing world we know the term After Sales (sales service). So still provide services to former customers, who know he will do a repeat order.
Besides the three marketing techniques above, there is no one secret marketing techniques that can increase sales up to 2X. I mean the technique is a technique CrossSelling promote additional products related to the main product crossselling technique is often used by the seller or in this case is the internet marketer to sell the goods in the first 2 sales.
Master Software Internet Marketing
In the world of internet marketing, promotion versatility alone is not enough, where we also have to learn software / internet marketing applications to facilitate our work. The good news, there are many free internet marketing software that are useful to help analyze and promote your business.
The purpose of software are as follows:
Software Learn Internet Marketing Google Current
The first internet marketing application required to have is Google Current. In short, the current google will present information about the latest news, suitable for the internet marketers you are working in the field of business / news.
Learn Internet Marketing Software Buffer App
Applications Buffer App will allow us to share content on social media such as Facebook, Twitter, Pinterest and Google+. The way it works is very simple, we simply connect buffer app with our social media accounts, and then when we post in Buffer App, the posts will be distributed to all the social media accounts that we have with 1x click.
That both internet marketing software that you should try to improve omselt / business income online.
If you apply the science of Internet marketing the five above, the percentages for success in internet marketing business will be open very wide. Because fifth science on the basis of which must be mastered by internet marketers. That's it, hopefully learn article marketing intenet businesses can add to our knowledge about online marketing.
